Amazon Web Services continues to expand its reach into the sports world. The latest deal, announced Tuesday, is with the PGA Tour, which will make AWS its official cloud provider.
The pro golf organization will use AWS to process and distribute video footage to various platforms and services such as Every Shot Live, which debuts next week at The Players Championship, and TOURcast, an interactive way to track shots throughout a tournament. The PGA Tour will also migrate nearly a century of content to AWS.
“Our collaboration with the TOUR will change the way that fans will be able to connect with the sport by giving them real-time access to virtually every moment on the course and letting them determine how they experience the game,” Andy Jassy, CEO of AWS who will replace Jeff Bezos as Amazon’s CEO later this year, said in a statement.
AWS has similar partnerships with the NFL; NHL; Formula One; NASCAR; Bundesliga; and others. Amazon’s other sports-related deals include streaming the NFL’s Thursday Night Football and its All or Nothing sports documentaries that stream on Prime Video.